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What Now? – The Worst Case Scenario

Hello! Welcome to Part 4 of my series on becoming an Influencer! In this series I’m going to give you all the behind the scenes info on how I’ve been able to start receiving products and services for free and how I’ve grown my social media presence on my chosen platform: Instagram!

If you’re new to this series, I encourage you to start at the beginning with my introduction, So You Wanna Be An Influencer. There I’ve asked readers to answer 5 important questions before moving forward and I’ve given a little of my backstory and why I’ve decided to start this series!

Still here? Great!! Let’s dive in!

By now you’ve dreamed up all the big, beautiful things you want to do with your brand and as an influencer. And that’s awesome. I’m proud of you.

Now…let’s rip all your dreams apart. Doesn’t that sound fun?! No?? 

Too bad. Reality bites.

Thinking about how much everything sucks sometimes.

If you’ve made it past elementary school, you’ve figured out that life is riddled with disappointment. And even though motivational posters will tell you to keep reaching for the stars, sometimes it doesn’t matter how high you reach or how long you’re reaching…it just isn’t in the cards for you.

My mother was a professional musician and something she used to say was, “I know if we could just get one song to go viral, we’d be set.” She was obsessed with this notion of virality and hung many of her hopes on it happening. But, it just wasn’t meant to be. She was a hard working, dedicated musician and it was her main source of income, but fame and fortune weren’t for her, even though she reached.

In the same way, I accept that there are many things I’ve dreamt up and longed for that aren’t going to happen. And it’s not because I won’t work for them. It’s just because that’s life. Very few of us will have it all. Even major celebs have facets of their dreams that they know can’t or won’t come true. No one is immune to disappointment. But, what we do with that disappointment is what makes all the difference.

When I remind myself that I will encounter failure and disappointment, I allow myself to accept those failures and disappointments as they happen, without losing focus. I have decided within myself that no matter what setbacks I have, or how frustrated I become, I will not stop trying. I’ve done some soul searching and I’ve asked myself, “Even if, in twenty years, I’m still doing exactly what I’m doing now and I never grow beyond this point right now, can I still be happy?” And for me, the answer is yes. And so, I just keep trying. And I don’t let my shortcomings hold me down.

I want you to reexamine those goals you’ve set for yourself. You’ve imagined yourself reaching them. Now, imagine yourself not reaching them. Can you still love what you’re doing if you never hit point A or point B? Will you be able to keep moving forward and pushing against the odds, even if they’re stacked against you? 

You see, success isn’t determined by one hit, one viral video, one singular moment; success is defined by a spirit unwilling to give up. I tell you this: the small town barbershop owner who retires and shutters their windows after 40 years in business is just as successful as the multimillionaire hair care company CEO. Neither one gave up. Neither one let failures deter them. Success isn’t about how large your salary is or how deep your investments. It’s about not giving up, no matter the outcome. 

So, will you be successful? Or just another influencer who gave up when it got hard? Choose now. And then hold tight to it.

Now that we’ve set some goals and we’ve accepted that some of them won’t be reached, next week we’re going to discuss your brand! We’re going to explore what branding is, how to pinpoint your own, and how to make it work for YOU! I hope you’ll come back for that post because it is going to be a fun one!

If you’re enjoying this series and you’d like to see more, please feel free to follow this blog and share with your friends! Till next time!

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